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FARMGIRL GROWTH
marketing on a mission and products with a purpose
LET'S CREATE, LAUNCH AND GROW SOMETHING EXTRAORDINARY
Brand management, new product development, marketing strategy, startup consulting, growth hacking, and building products and communities of purpose.
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SERVICES
STARTUP FORMATION
Vision, Mission and Why
Category creation
Consumer research, MVP development and testing
Naming and brand development
Product roadmap and phasing
Operating plan
Financial model development
Investor pitch deck
STRATEGY + PLANNING
Competitive audit
Positioning
Product requirements
Customer needs
New product development
Commercialization process management
Marketing and launch plan creation
Content strategy and creative brief development
LAUNCH + GROWTH
Product launch project plan creation and management
Growth hacking
Paid, owned, and earned media planning and execution
Consumer experience journey map
Marketing measurement
LTV + CAC analysis and optimization
Business scorecard
Content strategy and calendar
COMMUNITY
Community strategy and mission
Product co-creation program set-up
Moderator roles and responsibilities
Communications calendar
Influencer marketing
Blogger reviews strategy
Earned media planning
Brand ambassador plan development
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RECENT WORK
Align these four things and you can create something extraordinary:
1) a powerful WHY shining the way, 2) tireless, hands-on leadership to keep all forces pulling in the right direction, 3) flawless marketing execution and iteration based on data, and 4) a passionate customer community of collaborators, ready to tear down the old world and co-create the new world with you.
Here is some of my recent work, delivering on all four of these things:
CEREBELLY:
ONCE IN A LIFETIME NUTRITION
Did you know that the brain is nearly fully formed by the age of 5 and that those brain cells will be the very ones that will need to serve you for life? Nourish your little ones the best you can with Cerebelly, smart food tailored for this once-in-a-lifetime window of brain development.
BECKON:
DATA BRAIN,
MARKETING SOUL
Great marketing matters. Now you can show it. Master marketing data management and analytics, plus insight into what's working (and not working) across it all. Finally, marketing has its Source of Truth.
SCOUT LABS:
ARE YOU LISTENING?
Are you listening? Just a few months after Twitter was born, Scout Labs was created to help brands tune into the voice of the people out across the Internet -- what they love, hate, want, wish and think about products and brands. Structured marketing insight, gleaned from unstructured social media to create the world's biggest focus group.
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ABOUT ME
I'm Jen Zeszut. A 2x Founder, 3x CEO, 6x marketing team leader, and a 20x new product + brand launcher. I am grateful to have had so much guidance, support, and inspiration throughout my career. I started this blog and consulting practice to support fellow creators, innovators, entrepreneurs, and leaders do the best work of their lives.
Creating something out of nothing is hard and grueling work, but exhilarating work, if it calls you. Whether you are developing a new product or service, dreaming up a new company, launching a new product, or growing an existing product in a new way, I'm here to help.
Check out my starter list of services, but I look forward to hearing about your project and how I may be of service.
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RECENT BLOG POSTS
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CONTACT ME
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