FARMGIRL GROWTH
marketing on a mission and products with a purpose
MY WORK
I throw myself, mind and heart, into projects I take on. The winning formula is not a secret:
With a powerful WHY shining the way, consistent, hands-on leadership to keep the forces pulling in the right direction, flawless marketing execution and iteration based on data, and a fanatic customer community of collaborators ready to tear down the old world and co-create the new world with you, extraordinary outcomes are possible.
CEREBELLY:
SMART FOOD FOR A DEVELOPING
BRAIN AND BODY
Growth Stats: Grew revenues 16X in 6 months.
Proud Moments: The first shelf-stable baby food brand ever to achieve the coveted Clean Label Purity Award. Also, the two new products -- nearly a year in development -- which are launching soon. (Can't say any more!)
My work: New company formation, DTC e-commerce and subscription site launch, CPG product development, commercialization and launch, integrated marketing (paid, owned and earned), community development, content and influencer marketing, growth marketing, retail expansion and shopper marketing.
BECKON: THE SOURCE OF TRUTH FOR MARKETING
Growth Stats: $32M in software sold to the world's best brands including Nestle, Coca-Cola, Estee Lauder, Post Consumer Brands, Campbell's, Bayer and more.
Proud Moment: $20 BILLION in marketing spend in the Beckon system, being analyzed and optimized.
My work: New company formation, software product requirements, product management and product marketing, marketing analytics measurement and scorecard development, sales leadership, analyst and media relations, integrated marketing, community development, content and influencer marketing, content creation, new product launch, speaking, strategy workshops with the C-Suite.
SCOUT LABS: ARE YOU LISTENING?
Growth Stats: 450 brands as customers (including some of the world's largest and most savvy), 15 months after launch.
Proud Moment: Acquired in 2010 by Lithium Technologies due to Scout's brand customers, machine learning capabilities and product prowess (fully automated product - NO CS team).
My work: New company formation, software product requirements development, product management and product marketing, marketing analytics and social media measurement, sales leadership, analyst and media relations, integrated marketing, community development, content and influencer marketing, content creation, business development, fundraising.
CONTACT ME
