FARMGIRL GROWTH
marketing on a mission and products with a purpose
CONSULTING SERVICES
Every brand challenge and opportunity is unique and needs bold, out of the box thinking, so please reach out and let's discuss. But these are all places where I can easily jump into and help.
NEW BEGINNINGS
You have an idea. You have a gut sense that it’s a good one. Now let’s vet it! Before spending 8 years of your life on this, let’s make sure it’s rock-solid and worth embarking on. Work out the operating plan and get your rock-solid investor pitch deck ready to go.
Competitive audit + parallel industry assessment
Mission + Category definition
The Why, How and What. What do we believe?
Naming and Domain Registration
Brand definition and branding brief development
Product roadmap and phasing
Total Addressable Market sizing
3-year Financial model development
Investor Pitch deck
KPI goals and target setting
COMMUNITY AT THE CORE
A healthy, collaborative community is the life-blood for brands. But they don't just magically form or appear. They must be grown and cultivated, strategically.
Community strategy review. What is your strategy for engaging your community?
Community mission statement. What’s their purpose? What’s the critical work that you need them to do?
Product co-creation strategy
Influencer marketing strategy
Brand ambassador plan development.
Community platform selection
Community moderator roles and responsibilities
Calendar of community communications and content planning
DTC GROWTH HACKING
You are launched and up and running and the sales are trickling in. How do we turn things up and really get revenue flowing? We employed these tactics at my last company and increased revenue 16X in 6 months.
Review of current marketing tactics -- paid, owned and earned media channels.
A growth audit. What’s in place and what’s missing, across marketing, product and email communications?
Growth prioritization. Let’s assess the cost / level of effort and the potential impact of each growth idea in order to come up with a growth plan.
Product development roadmap review.
Growth culture / mindset coaching, as growth is as much a mindset as a list of to dos.
Growth marketing set up and management.
MARKETING PLANNING
Market research
Consumer segmentation and persona development
Consumer Experience Journey touchpoint map development
KPI identification
Marketing Plan Development
Content calendar and messaging hierarchy
MARKETING MEASUREMENT
Customer Experience Journey map
Marketing goals / targets by stage
KPI determination with definitions
Source of truth mapping
Marketing Scorecard development and execution strategy
INNOVATION / NEW PRODUCT DEVELOPMENT
New product development and commercialization
Category assessment and whitespace exploration
Quantitative and qualitative research
Packaging design and project management
Product commercialization (packaging, trails, testing, manufacturing) project management
Go-to-Market strategy and pricing analysis
NEW PRODUCT LAUNCH
Launch planning
Paid launch planning - media, paid social, influencers,
Owned media launch planning - website, email
Earned media planning - PR, influencers, social media, community
Content and communications strategy
Performance KPIs and targets
Launch project plan development and project management
CPG BRAND AND RETAIL STRATEGY
Brand positioning
Brand planning
Retail sales planning and forecasting
Brand management best practices
Retail sales strategy and sell-in decks
Retail + DTC sales strategy
CONTENT AND SEO
Keyword / SEO analysis
Messaging hierarchy
Content strategy
Content / editorial calendar development
List-building strategies
COACHING AND MENTORING
The top can be a lonely place to be. I’d be honored to be a sounding board for company decisions, career moves or even just life coaching on how to balance the demands of a demanding career and even more demanding family life.
Career coaching
Executive mentorship
Work-life balance
CONTACT ME
